With today's communication and information explosion, the world collectivley is smaller than ever, but our individual worlds are larger than ever. I can buy a comforter from a shop in Scotland, read the official News as released by the Chinese government and communicate with a Sherpa in Nepal - all from my Family room at home.
Press Releases used to be a communicartion tool used only by large companies with a large PR budget. You had to have a staff of writers or hire an agency to produce the Releases and and use a multi-thousand dollar, entrenched distribution system.
No longer. Like every other aspect of communication and information today, the Internet allows anyone to obtain the benefits of Press Releases, using talented professionals accessible through your computer, and at very low costs once unimaginable.
